C gets a lot of shit on the Internet, yet still persists and thrives. Your operating system is running C code right now, for example. For all its cruft and quirks, there are just certain niches that C fills which languages like Rust unequivocally do not, no matter how many think pieces are written. It also requires discipline and planning. Here's a lighthearted Ten Commandments Of C.
Valve is a company that went from rich to ridonculously rich due to a side project that was the product of their bizarrely relaxed organizational model. Their employee handbook is both interesting to read and very well-designed.